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Channel: Ilya Cherepakhin, Author at Search Engine Journal
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Taking Paid Search Global: How to Develop an Effective Strategy via...

Taking your paid search efforts to a global level? Here's how you can develop an effective international SEM strategy.The post Taking Paid Search Global: How to Develop an Effective Strategy via...

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Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid Search via...

These five considerations for synergy between organic and paid search create the foundation for a holistic search strategy.The post Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid...

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6 Remarketing Campaign Mistakes You Must Avoid via @digital_future

As you roll out your remarketing campaigns, make sure to go over these six key considerations.The post 6 Remarketing Campaign Mistakes You Must Avoid via @digital_future appeared first on Search Engine...

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6 Strategic Areas to Consider Before Launching an SEM Campaign via...

Consider these key areas to ensure that everything is in place before launching your PPC campaign.The post 6 Strategic Areas to Consider Before Launching an SEM Campaign via @digital_future appeared...

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How to Balance Search Ad Best Practices & Machine Learning Innovation via...

Here's how you can balance search ad best practices with developments in automation.The post How to Balance Search Ad Best Practices & Machine Learning Innovation via @digital_future appeared first...

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PPC Geotargeting Best Practices Guide via @digital_future

Here are the top benefits of using geotargeting on your PPC campaigns, plus hands-on tips on avoiding common geotargeting pitfalls.The post PPC Geotargeting Best Practices Guide via @digital_future...

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How to Upgrade Your PPC Reporting Process to Avoid Common Traps via...

Preparing PPC reports is a necessary evil. Consider these five tips to upgrade your paid search reporting process.The post How to Upgrade Your PPC Reporting Process to Avoid Common Traps via...

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Ad Group Best Practices: How to Create & Structure Your Ad Groups via...

These best practices will help you set up campaigns and ad groups effectively for a better account structure.The post Ad Group Best Practices: How to Create & Structure Your Ad Groups via...

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Google Marketing Live Day 1: Everything You Need to Know via @digital_future

Here's your first look at six new ad formats and new measurement and reporting features, announced at Google Marketing Live.The post Google Marketing Live Day 1: Everything You Need to Know via...

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Avoid Targeting Pitfalls & Save Budget with 7 Paid Search Best Practices via...

Learn about the key PPC targeting considerations that can make or break the success of your paid search campaign.The post Avoid Targeting Pitfalls & Save Budget with 7 Paid Search Best Practices...

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Understanding BERT’s Implications on Paid Search via @digital_future

Don’t forget to also think about what BERT means for your paid search approach. Here's what you need to know.The post Understanding BERT’s Implications on Paid Search via @digital_future appeared first...

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4 Ways to Make Your Smart Bidding Smarter via @digital_future

If you want to stay ahead of the competition, consider these four strategies to enhance your automated bidding strategy.The post 4 Ways to Make Your Smart Bidding Smarter via @digital_future appeared...

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Why It’s Time to Plan Your Digital COVID-19 Recovery & 3 Ways to Do It via...

Pave your path to a more successful recovery from COVID-19 with these three steps.The post Why It’s Time to Plan Your Digital COVID-19 Recovery & 3 Ways to Do It via @digital_future appeared first...

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Top 10 Advantages of Facebook Marketing for Your Business via @digital_future

Here are 10 ways Facebook still gives you a marketing advantage at every stage of the sales funnel.The post Top 10 Advantages of Facebook Marketing for Your Business via @digital_future appeared first...

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22 Gmail Hacks: Turn Your Inbox Into a Productivity Powerhouse via...

These Gmail features will change the way you manage your inbox and increase your productivity. Learn how to make the most of your Gmail account.The post 22 Gmail Hacks: Turn Your Inbox Into a...

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Google Pay Becomes Google Plex to Manage Your Day-To-Day Finances via...

Google Pay gets an upgrade with Google Plex. Find out what differentiates this from other payment platforms and what new AI-driven features it offers.The post Google Pay Becomes Google Plex to Manage...

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10 Ways Ads End Up in Facebook Jail & How to Avoid It via @digital_future

Stay in Facebook's good graces and keep your ad campaigns on track with these 10 things to work through before launching your next campaign.The post 10 Ways Ads End Up in Facebook Jail & How to...

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4 Tips to Avoid PPC Forecasting Pitfalls via @sejournal, @digital_future

Here are four tips on how you can avoid common paid search forecasting pitfalls.The post 4 Tips to Avoid PPC Forecasting Pitfalls appeared first on Search Engine Journal.

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Taking Paid Search Global: How to Develop an Effective Strategy via...

Taking your paid search efforts to a global level? Here's how you can develop an effective international SEM strategy.The post Taking Paid Search Global: How to Develop an Effective Strategy appeared...

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Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid Search via...

These five considerations for synergy between organic and paid search create the foundation for a holistic search strategy.The post Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid...

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